San Marzano Restaurant had recently opened in Witney without a defined visual identity, presenting an opportunity to develop a cohesive brand from the ground up. Drawing inspiration from the restaurant’s interior, I established a refined colour palette and visual system that reflected the authenticity and handmade quality of their Italian cuisine. The focus was on creating a consistent and recognisable identity across all touchpoints, resulting in a brand that aligns with the restaurant’s character and elevates its overall presentation.